Hopper Digital Marketing — Ryan DeJesus
Meta Ads for Home Service Businesses · Charlotte, NC

Stop choosing between
leads now and a brand
that lasts.

Most agencies make you pick one. Our system delivers both — immediate inbound leads while building the brand recognition that compounds for years.

R
E
Ryan DeJesus & Ethan Hopper · Co-Founders, Hopper Digital Marketing
Scroll
Real Results. Real Businesses.

The proof isn't a case study deck.
It's a live business.

Ryan co-owns Carolina Window Washing — a field service company that runs entirely on the HDM system. No Angi. No Google LSA. No referral network. Just social media ads producing consistent, exclusive inbound leads every month.

When clients tell us the system is working, they don't talk about impressions. They tell us about getting recognized at the grocery store, about calls coming in from people who saw an ad three months ago, about their phones just feeling different.

Below are video testimonials from real clients across different home service verticals. Their words, unscripted.

Live Case Study

Carolina Window Washing runs 100% on social media ads.

Co-owned by Ryan DeJesus, CWW has zero other lead sources. The HDM method is the entire engine — proving this system works in the real world, not just on a slide deck.

100%
Social media leads
$0
Spent on Angi or Google LSA

Client Testimonials — Video

Client Video 1
[Client Name]
[Business Type] · [City, State]

"[Add 1–2 sentence pull quote from the video here]"

Client Video 2
[Client Name]
[Business Type] · [City, State]

"[Add 1–2 sentence pull quote from the video here]"

Client Video 3
[Client Name]
[Business Type] · [City, State]

"[Add 1–2 sentence pull quote from the video here]"

The Problem

You've been sold the wrong thing.

Home service owners are stuck spending money on lead sources that don't build anything permanent — and never getting consistent, predictable volume.

Shared leads racing against 4 competitors

Angi, HomeAdvisor, Thumbtack — you pay per lead, then race to be the first to call. The platform wins. You fight over scraps.

📉

Google dependency is a house of cards

One algorithm update, one suspension, one competitor with a bigger budget — and the phone stops ringing. You don't own that traffic.

🎯

Facebook ads burned you before

A generic agency ran some ads, got you a few form fills, called it a win, then disappeared. You didn't get a system — you got a campaign.

🔄

Feast-or-famine with no floor

Word of mouth is great until it isn't. Referrals are unpredictable by definition. You can't build a business on a pipeline you don't control.

None of these problems require a bigger ad budget. They require a different strategy — one that builds something you actually own.
See How We Fix It
R
Ryan DeJesus
Co-Founder
E
Ethan Hopper
Co-Founder

"I've owned home service businesses. I know what it feels like to wake up and not know where the next job is coming from. That's why we built a system that makes that feeling go away."

Who We Are

Built by people who've been in the trades.

Ryan DeJesus didn't come from a marketing agency. He came from the trades — he's owned and sold home service businesses, which means he understands your margins, your seasonality, and what a slow week actually costs you.

Together, Ryan and Ethan Hopper built Hopper Digital Marketing to bring the same Meta ads system that powers their own field service business to other home service owners who are tired of guessing.

That business is Carolina Window Washing — a live, operating company running entirely on social media ads. Not a hypothetical. Not a case study from three years ago. A real business, running right now.

Ryan has owned and sold home service businesses — he's sat on your side of the table
CWW is a live case study of the HDM method — not a pitch deck example
HDM exclusively serves home service businesses — no generalists, no learning curve
Ryan is directly involved in your account — not handed to a junior media buyer
The HDM Method

Lead gen and brand building.
At the same time.

Every other agency makes you choose. We built a system where you don't have to.

The Old Way

Pick one or the other

  • Paid ads for short-term leads, nothing lasting
  • Brand awareness that takes years, produces nothing now
  • When you stop paying, it stops working
  • Generic creative, generic targeting, generic results
VS
The HDM Method

Both — simultaneously

  • Immediate leads from incentive-driven ads in the first weeks
  • Retargeting layer builds genuine brand recognition over time
  • Results compound — organic leads, unprompted calls, market presence
  • Built for your trade, your market, your offer
Phase 1 · Short Term

Immediate leads from day one

We lead with offers and incentives in your ads — converting people who are ready to buy right now. Within weeks, inbound leads you own exclusively start flowing in.

  • Targeted to your service area and ideal customer
  • Offer-driven creative built for conversions
  • Exclusive leads — never shared with competitors
Phase 2 · Long Term

Brand equity that compounds

The same campaign builds recognition with the broader market — the 97% who aren't ready to buy yet. Over months, that recognition becomes something money can't shortcut.

  • Clients start getting recognized in stores by name
  • Unprompted calls from people who saw an ad months ago
  • Organic and website leads increase as brand memory builds
The Process

Simple from your end.

We handle the strategy, creative, and management. Here's what working together actually looks like.

1

Discovery Call

We learn your business, your market, and what you've tried. No pitch — just a real conversation about whether this is the right fit.

2

Strategy & Build

Ryan builds your campaign from scratch — targeting, creative, copy, offer structure. Everything built for your specific trade and area.

3

Launch & Optimize

We go live and watch closely. The first weeks are active — we adjust creative, test offers, and dial in what converts in your market.

4

Leads & Brand Build

Inbound leads start flowing. The retargeting layer starts building brand presence. Results compound as the campaign matures.

Ready to see how this would work for your business?

Let's Talk About Your Business
Common Questions

The honest answers.

If something isn't covered here, reach out below and we'll answer it directly.

Most agencies that failed ran generic creative to a cold audience with no offer strategy and no retargeting. That's not what we do. We build campaigns specifically for your trade, your market, and your offer — and we stay involved to optimize until they're working. The call is a good place to walk through what actually happened last time.
Google LSA captures people who are already searching. Meta reaches people before they search — you're building demand, not just responding to it. The two can work in parallel. But LSA doesn't build your brand, it doesn't produce exclusive leads, and one rule change can cut your volume overnight. We solve all three of those problems.
Most clients see inbound lead activity within the first few weeks. The brand-building effect takes longer — typically you start noticing it at the 60–90 day mark. That's when clients mention the recognition, the unprompted calls, the organic uptick. We want to give the system enough runway to show you both phases of what it can do.
Window washing, crawlspace companies, attic insulation, tree care, roofing, pressure washing, painting, contracting — if it's a home service business with a real local market, we can likely make this work. We'll tell you on the strategy call if we think your market is too small or saturated for the system to produce results worth the investment.
We typically recommend starting at $20–$50/day in ad spend depending on your market size and goals — that's roughly $600–$1,500/month if you're thinking in those terms. Smaller daily budgets can still work; they just take a bit longer to gather data and optimize. We'll give you an honest recommendation based on your specific market and what you're trying to accomplish.
Ryan is directly involved in the strategy and creative for your account — you're not being handed off to a junior media buyer after you sign. Ethan handles the business and operational side. Both of them have a stake in your results because their own business runs on the same system they're selling you.

Still have a question?

Drop it in the form below. Ryan or Ethan will get back to you directly — no sales team, no auto-responder.

  • What your market looks like for Meta ads
  • What a campaign would cost to run
  • Whether this is a fit for your trade
  • Anything else on your mind
Send Us a Message ↓

No commitment. No pressure. Just a real conversation.

Let's Talk

Tell us about your business.

Fill out the form and Ryan or Ethan will get back to you directly. No sales team. No auto-responder. Just a real conversation about whether this makes sense for your business.

What happens after you reach out:

  • We review your business and service area
  • We get back to you within one business day
  • If it looks like a fit, we set up a quick call to walk through what a campaign would look like for your specific trade
  • No commitment required — just a conversation

Message received.

Ryan or Ethan will be in touch within one business day. We're looking forward to learning about your business.

No commitment required. We'll respond within one business day.